Ryan, Paul, Moroney, Mike, Geoghegan, Will and Cunningham, James (2007) A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider. Irish Journal of Management, 28 (1): 5. pp. 81-102. ISSN 1649-248X

Cunningham, James and Harney, Brian (2007) Third Stream Activities: Company Formation -- Issues, Challenges and Implications. Irish Journal of Management, 28 (2): 10. pp. 201-210. ISSN 1649-248X

Cunningham, James (2006) Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development. Irish Journal of Management, 27 (1): 14. pp. 297-300. ISSN 1649-248X

Cunningham, James (2005) Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development. Irish Journal of Management (Spec.): 14. pp. 297-300. ISSN 1649-248X

Cunningham, James (2004) Environmental Voluntary Approaches: The Irish Experience. Irish Journal of Management, 25 (1): 1. pp. 1-22. ISSN 1649-248X

MacLachlan, Malcolm, Carr, Stuart C., Fardell, Sean, Maffesoni, Gail and Cunningham, James (1997) Transactional analysis of communication styles in HIV/AIDS advertisements. Journal of Health Psychology, 2 (1). pp. 67-74. ISSN 1359-1053