MURAL - Maynooth University Research Archive Library



    Items where Author is "Ellwood, Paul"


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    Trott, Paul and Ellwood, Paul and Baxter, David (2024) How Cognitive Bias Prevents Serendipity in New Product Development (and What to Do About It). IEEE Transactions on Engineering Management, 71 (11269). pp. 1-13. ISSN 0018-9391

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