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    Items where Author is "Gallagher, Damian"


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    Gallagher, Damian and O'Connor, Christina and Gilmore, Audrey (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence and Planning, 34 (2). pp. 203-222. ISSN 0263-4503

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