MURAL - Maynooth University Research Archive Library



    Items where Author is "Ghauri, Pervez N."


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    2013

    Mockaitis, Audra, Salciuviene, Laura and Ghauri, Pervez N. (2013) On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market. Journal of International Consumer Marketing, 25 (3). pp. 166-180. ISSN 0896-1530

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