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    Items where Author is "Kumar, Pradeep"


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    Article

    Kumar, Pradeep, Vrontis, Demetris and Pallonetto, Fabiano (2024) Cognitive engagement with AI‐enabled technologies and value creation in healthcare. Journal of Consumer Behaviour, 23 (2). pp. 389-404. ISSN 1472-0817

    Kumar, Pradeep, Singh, Sanjay Kumar, Pereira, Vijay and Leonidou, Erasmia (2020) Cause-related marketing and service innovation in emerging country healthcare. International Marketing Review, 37 (5). pp. 803-827. ISSN 0265-1335

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