MURAL - Maynooth University Research Archive Library



    Items where Author is "Lavin, Geraldine"


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    Conference or Workshop Item

    O'Connor, Christina, Lavin, Geraldine, Meade, Helen and Styles, Dermot (2015) A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study. In: Academy of Marketing Conference (AM2015), 7-9 July 2015, University of Limerick.

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