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    Items where Author is "Leonidou, Erasmia"


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    Article

    Kumar, Pradeep, Singh, Sanjay Kumar, Pereira, Vijay and Leonidou, Erasmia (2020) Cause-related marketing and service innovation in emerging country healthcare. International Marketing Review, 37 (5). pp. 803-827. ISSN 0265-1335

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