Article

Moran, Gillian, Muzellec, Laurent and Johnson, Devon (2020) Message content features and social media engagement: evidence from the media industry. Journal of Product & Brand Management, 29 (5). pp. 533-545. ISSN 1061-0421

Moran, Gillian and Muzellec, Laurent (2017) eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23 (2). pp. 149-161. ISSN 1352-7266

Moran, Gillian, Muzellec, Laurent and Nolan, Eoghan (2014) Consumer Moments of Truth In the Digital Context: How "Search" and "E-Word of Mouth" Can Fuel Consumer Decision Making. Journal of advertising research, 54 (2). pp. 200-204. ISSN 0021-8499

Book Section

Moran, Gillian and Mountford, Nicola (2021) Please don’t put a price on our lives”: Social media and the contestation of value in Ireland’s pricing of orphan drugs. In: Healthcare Activism: Markets, Morals, and the Collective Good,. Oxford University Press, U.K.. ISBN 9780191897603