MURAL - Maynooth University Research Archive Library



    Items where Author is "Naudé, Peter"


    [up] Up a level
    Group by: Item Type | Date | No Grouping
    Jump to: Article
    Number of items: 2.

    Article

    Keegan, Brendan, Iredale, Sophie and Naudé, Peter (2023) Examining the dark force consequences of AI as a new actor in B2B relationships. Industrial Marketing Management, 115. pp. 228-239. ISSN 0019-8501

    Keegan, Brendan, Dennehy, Denis and Naudé, Peter (2022) Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Information Systems Frontiers. ISSN 1387-3326

    This list was generated on Mon Dec 23 01:20:57 2024 UTC.
    MURAL - Maynooth University Research Archive Library is powered by EPrints 3.4 which is developed by the School of Electronics and Computer Science at the University of Southampton. About EPrints | Accessibility