Mirza, Jeeshan, Grégoire, Yany, Ranaweera, Chatura and Nguyen, Chau Minh (2025) Boundary-breaking opportunities in service failure and recovery. Journal of Service Management. ISSN 1757-5818
Aboelenien, Aya and Nguyen, Chau Minh (2024) From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics. Journal of Brand Management, 31. pp. 108-125. ISSN 1350-231X
Nguyen, Chau Minh, Nepomuceno, Marcelo Vinhal, Grégoire, Yany and Legoux, Renaud (2024) Striking the Right Notes: Long- and Short-Term Financial Impacts of Musicians’ Charity Advocacy Versus Other Signaling Types. Journal of Business Ethics, 193. pp. 217-233. ISSN 0167-4544
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