Creevey, Dean Desmond and Coughlan, Joseph and O'Connor, Christina (2021) Social media and luxury: A systematic literature review. International Journal of Management Reviews, 24. pp. 99-129. ISSN 1460-8545

O'Connor, Christina and Donovan, Paul (2018) The Engaged Classroom: Powerpoint Free. AISHE-J : The All Ireland Journal of Teaching and Learning in Higher Education, 10 (2). pp. 3381-33814. ISSN 2009-3160

O'Connor, Christina and Kelly, Stephen (2017) Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector. Journal of Knowledge Management, 21 (1). pp. 156-179. ISSN 1367-3270

Luethge, Denise J. and Raska, David and Greer, Bertie M. and O'Connor, Christina (2016) Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Journal of Education for Business, 91 (4). pp. 219-226. ISSN 0883-2323

Gallagher, Damian and O'Connor, Christina and Gilmore, Audrey (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence and Planning, 34 (2). pp. 203-222. ISSN 0263-4503

O'Connor, Christina and Lavin, Geraldine and Meade, Helen and Styles, Dermot (2015) A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study. In: Academy of Marketing Conference (AM2015), 7-9 July 2015, University of Limerick.