MURAL - Maynooth University Research Archive Library



    Items where Author is "Ryzhikh, Maria"


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    2023

    Canhoto, Ana Isabel, Keegan, Brendan James and Ryzhikh, Maria (2023) Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. Information Systems Frontiers. pp. 1-20. ISSN 1387-3326

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