Mockaitis, Audra, Salciuviene, Laura and Ghauri, Pervez N. (2013) On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market. Journal of International Consumer Marketing, 25 (3). pp. 166-180. ISSN 0896-1530

Moustafa Leonard, Karen, Van Scotter, James R., Pakdil, Fatma, Chamseddine, Nadine Jbeily, Esatoglu, Ezel, Gumus, Murat, Koyuncu, Mustafa, Wu, Ling Ling, Mockaitis, Audra, Salciuviene, Laura, Oktem, M. Kemal, Surkiene, Gene and Tsai, Fu-Sheng (2011) Examining media effectiveness across cultures and national borders: A review and multilevel framework. International Journal of Cross Cultural Management, 11 (1). pp. 83-103. ISSN 1470-5958

Moustafa Leonard, Karen, Van Scotter, James R., Pakdil, Fatma, Chamseddine, Nadine Jbeily, Mockaitis, Audra, Salciuviene, Laura, Surkiene, Gene, Tsai, Fu-Sheng, Wu, Ling Ling, Esatoglu, Ezel, Koyuncu, Mustafa, Gumus, Murat and Oktem, M. Kemal (2009) Culture and Communication: Cultural Variations and Media Effectiveness. Administration & Society, 41 (7). pp. 850-877. ISSN 0095-3997

Harzing, Anne-Wil, Fischlmayr, Iris, Freitas, Maria Ester, Lazarova, Mila, Yaconi, Leonardo Liberman, Zhu, Ying, Søndergaard, Mikael, Piekkari, Rebecca, Barzantny, Cordula, Wittenberg, Katrin, Myloni, Barbara, Mak, Wai-Ming, Choudhury, Srabani Roy, Viswat, Linda, Mockaitis, Audra, Salciuviene, Laura, Chee Kong Low, Janaka, Gomez Lopez, Maria Soledad, Saka, Ayse, Den Hartog, Deanne, Grzesiuk, Aleksandra, Castro, Francisco B., Roberts, Graham, Martínez, Ignacio, Zander, Lena, Sutton, Ciara, Romani, Laurence, Liang, Wen-Kuei, Uzuncarsili Soydas, Ayda, Yilmaz, Gozde, Feely, Alan, Olivas-Luján, Miguel R. and Maznevski, Martha (2005) Does the Use of English-language Questionnaires in Cross-national Research Obscure National Differences? International Journal of Cross Cultural Management, 5 (2). pp. 213-224. ISSN 1470-5958