Mockaitis, Audra and Salciuviene, Laura and Ghauri, Pervez N. (2013) On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market. Journal of International Consumer Marketing, 25 (3). pp. 166-180. ISSN 0896-1530

Moustafa Leonard, Karen and Van Scotter, James R. and Pakdil, Fatma and Chamseddine, Nadine Jbeily and Esatoglu, Ezel and Gumus, Murat and Koyuncu, Mustafa and Wu, Ling Ling and Mockaitis, Audra and Salciuviene, Laura and Oktem, M. Kemal and Surkiene, Gene and Tsai, Fu-Sheng (2011) Examining media effectiveness across cultures and national borders: A review and multilevel framework. International Journal of Cross Cultural Management, 11 (1). pp. 83-103. ISSN 1470-5958

Moustafa Leonard, Karen and Van Scotter, James R. and Pakdil, Fatma and Chamseddine, Nadine Jbeily and Mockaitis, Audra and Salciuviene, Laura and Surkiene, Gene and Tsai, Fu-Sheng and Wu, Ling Ling and Esatoglu, Ezel and Koyuncu, Mustafa and Gumus, Murat and Oktem, M. Kemal (2009) Culture and Communication: Cultural Variations and Media Effectiveness. Administration & Society, 41 (7). pp. 850-877. ISSN 0095-3997

Harzing, Anne-Wil and Fischlmayr, Iris and Freitas, Maria Ester and Lazarova, Mila and Yaconi, Leonardo Liberman and Zhu, Ying and Søndergaard, Mikael and Piekkari, Rebecca and Barzantny, Cordula and Wittenberg, Katrin and Myloni, Barbara and Mak, Wai-Ming and Choudhury, Srabani Roy and Viswat, Linda and Mockaitis, Audra and Salciuviene, Laura and Chee Kong Low, Janaka and Gomez Lopez, Maria Soledad and Saka, Ayse and Den Hartog, Deanne and Grzesiuk, Aleksandra and Castro, Francisco B. and Roberts, Graham and Martínez, Ignacio and Zander, Lena and Sutton, Ciara and Romani, Laurence and Liang, Wen-Kuei and Uzuncarsili Soydas, Ayda and Yilmaz, Gozde and Feely, Alan and Olivas-Luján, Miguel R. and Maznevski, Martha (2005) Does the Use of English-language Questionnaires in Cross-national Research Obscure National Differences? International Journal of Cross Cultural Management, 5 (2). pp. 213-224. ISSN 1470-5958