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    Items where Author is "Yen, Dorothy Ai-wan"


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    2022

    Keegan, Brendan and Canhoto, Ana Isabel and Yen, Dorothy Ai-wan (2022) Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing. Industrial Marketing Management, 100. pp. 36-48. ISSN 0019-8501

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