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    A postmodern analysis o f the Shopping Experience and the Consumer Society.


    Dempsey, Treasa (1999) A postmodern analysis o f the Shopping Experience and the Consumer Society. Masters thesis, National University of Ireland Maynooth.

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    Abstract

    This Thesis is essentially a postmodern analysis of consumerism and shopping which will be divided into three key areas of analysis: * Are consumerism and shopping a gendered or homogeneous phenomenon? *Does consumerism act as the new stimulant/religion of late modernity, in its role as an agent in the reflexive construction of self-identity - is consumption the foundation from which to build an identity and express yourself to others? *Is the commodity the new postmodern God? Is the label/sign the new coloniser of the lifeworld - is it all surface spectacle void of all meaning?

    Item Type: Thesis (Masters)
    Keywords: Shopping; Experience; Consumer;
    Academic Unit: Faculty of Social Sciences > Sociology
    Item ID: 5198
    Depositing User: IR eTheses
    Date Deposited: 17 Jul 2014 13:36
    URI:

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