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Dempsey, Treasa (1999) A postmodern analysis o f the Shopping Experience and the Consumer Society. Masters thesis, National University of Ireland Maynooth.
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Abstract
This Thesis is essentially a postmodern analysis of consumerism and
shopping which will be divided into three key areas of analysis:
* Are consumerism and shopping a gendered or homogeneous phenomenon?
*Does consumerism act as the new stimulant/religion of late modernity, in its role as
an agent in the reflexive construction of self-identity - is consumption the foundation
from which to build an identity and express yourself to others?
*Is the commodity the new postmodern God? Is the label/sign the new coloniser of
the lifeworld - is it all surface spectacle void of all meaning?
| Item Type: | Thesis (Masters) |
|---|---|
| Keywords: | Shopping; Experience; Consumer; |
| Academic Unit: | Faculty of Social Sciences > Sociology |
| Item ID: | 5198 |
| Depositing User: | IR eTheses |
| Date Deposited: | 17 Jul 2014 13:36 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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