Bartlett, Oliver and Garde, Amandine (2013) Time to Seize the (Red) Bull by the Horns: The EU’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing. European Law Review, 38 (4). pp. 498-520. ISSN 0307-5400

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Abstract

Following the publication of the Commission’s first application report on the Audiovisual Media Services Directive, this article provides an analysis of the provisions regulating the marketing of food and alcoholic beverages to children. After examining evidence on the impact of food and alcohol marketing to children, it assesses the weaknesses of the Directive’s provisions regulating such practices, placing them within the broader context of the Directive and existing EU consumer protection and fundamental rights agenda. It concludes that the growing health burden of non-communicable diseases in Europe places an onus on the EU to do far more to prevent children from being targeted by the alcohol and food industries.

Item Type:	Article
Keywords:	Alcohol; Child protection; EU law; Food products; Marketing; Obesity; Self-regulation;
Academic Unit:	Faculty of Social Sciences > Law
Item ID:	11826
Depositing User:	Oliver Bartlett
Date Deposited:	22 Nov 2019 16:07
Journal or Publication Title:	European Law Review
Publisher:	Sweet and Maxwell
Refereed:	Yes
URI:	Publisher
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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