Hasan, Rajibul and Liu, Y. and Kithen, P.J. and Rahman, M. (2019) Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study. Strategic Change, 28. pp. 345-358. ISSN 1099-1697

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Abstract

This article investigates the factors influencing mobile payment in China's bottom-of-the-pyramid (BOP) market via in-depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mobile payment adoption in the BOP context. The results show that product bundling, after-sale services, interference from other institutions, perceived corporate integrity, and monopoly and information opaqueness can influence mobile payment adoption in the BOP context. The findings will help practitioners understand and improve mobile payment adoption in the BOP context.

Item Type:	Article
Additional Information:	Cite as: Hasan, R, Liu, Y, Kitchen, PJ, Rahman, M. Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study. Strategic Change. 2019; 28: 345– 353. https://doi-org.jproxy.nuim.ie/10.1002/jsc.2289
Keywords:	consumer mobile payments; adoption; bottom-of-the-pyramid context;
Academic Unit:	Faculty of Social Sciences > School of Business
Item ID:	14997
Identification Number:	https://doi.org/10.1002/jsc.2289
Depositing User:	Rajibul Hasan
Date Deposited:	08 Nov 2021 16:14
Journal or Publication Title:	Strategic Change
Publisher:	Wiley
Refereed:	Yes
URI:	Publisher
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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