This critical and empirical article explores contemporary reproduction, experience, and responses to stigma in welfare delivery in Ireland. Combining qualitative data about lone parents (n22) gathered through two different research projects in 2017 and 2018 allows us to interrogate stigma in a multi-dimensional way and as an overarching experience as an ongoing project of neo liberalism. We analyse our findings using Baumberg’s (2016) typology of stigma which differentiates claim making stigma from personal and societal stigma, applying the framework to empirical data concerning lone parents’ recent experiences of Irish labour activation and homeless support services. We find that while behavioural conditionality necessarily frames this experience and constrains claimants, it is not totalising. We conclude by using Tyler’s concept of stigmacraft to situate the context of stigma as part of the political economy of welfare.