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    Four Mindsets of Designer-Entrepreneurs

    Valencia, Aldo and Lievesley, Matthew and Vaugh, Trevor (2021) Four Mindsets of Designer-Entrepreneurs. The Design Journal, 24 (5). pp. 705-726. ISSN 1460-6925

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    ABSTRACT Literature from the business and design disciplines describes two important subprocesses of the entrepreneurial journey: new venture creation and new product development. This study uses evidence from qualitative research with Designer-entrepreneurs (D-entrepreneurs) to describe a third important sub-process, which we refer to as the Designer’s Mindset Transition (DMT), which can either hinder or propel the other subprocesses. Thirty-seven participants, including eleven D-entrepreneurs in product-based start-ups, participated in the study. Four designer-entrepreneurs’ mindsets were identified within the DMT subprocess: The Artisan, the Configurator, the The Design Journal DOI: 10.1080/14606925.2021.1958601 705 THE DESIGN JOURNAL VOLUME 24, ISSUE 5 PP 705–726 REPRINTS AVAILABLE DIRECTLY FROM THE PUBLISHERS PHOTOCOPYING PERMITTED BY LICENSE ONLY © 2021 INFORMA UK LIMITED, TRADING AS TAYLOR & FRANCIS GROUP PRINTED IN THE UK Opportunity Seeker, and the Design Leader. They followed a progression that moves the Designer-entrepreneur from the effectual logic (means-oriented) towards a causal logic (goal-oriented). Evidence from the study demonstrates that designers starting from the Artisan mindset were not always driven by their purported user-centric approach. Instead, key drivers were their priorities, interests, and beliefs, established at the outset of the venture.

    Item Type: Article
    Additional Information: Cite as: Aldo Valencia, Matthew Lievesley & Trevor Vaugh (2021) Four Mindsets of Designer-Entrepreneurs, The Design Journal, 24:5, 705-726, DOI: 10.1080/14606925.2021.1958601
    Keywords: Designer-entrepreneur, designer-entrepreneurs’mindsets;entrepreneurship; design ventures; product-based start-up
    Academic Unit: Assisting Living & Learning,ALL institute
    Faculty of Social Sciences > Design Innovation
    Item ID: 17234
    Identification Number:
    Depositing User: Trevor Vaugh
    Date Deposited: 25 May 2023 13:46
    Journal or Publication Title: The Design Journal
    Publisher: Taylor Francis online
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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