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    Place and Destination Branding: A Review and Conceptual Mapping of the Domain

    Hanna, Sonya and Rowley, Jennifer and Keegan, Brendan (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

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    Although there is increasing interest in place and destination branding, the inter‐disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter‐play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country‐of‐ origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

    Item Type: Article
    Keywords: destination branding; place branding; place identity; place image; infrastructure; politics;
    Academic Unit: Assisting Living & Learning,ALL institute
    Faculty of Social Sciences > School of Business
    Item ID: 18098
    Identification Number:
    Depositing User: Brendan Keegan
    Date Deposited: 30 Jan 2024 14:48
    Journal or Publication Title: European Management Review
    Publisher: Wiley
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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