Bidav, Tugce and Mehta, Smith (2024) Peripheral Creator Cultures in India, Ireland, and Turkey. Social Media + Society, 10 (1). pp. 1-13. ISSN 2056-3051

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Abstract

Drawing on Indian, Irish, and Turkish YouTube creators’ perceptions of their work, this article focuses on peripheral creator work cultures to broaden the understanding of creator labor precarity. We situate creator labor within not only the platform architectures but also within the geographical specificities of media production, distribution, and consumption. In doing so, we demonstrate that peripheral creators face distinctive struggles for visibility and survival in screen industries that emerge from their heterogeneous sociocultural and linguistic contexts. Based on the interviews with creators and streaming service executives conducted between 2017 and 2023, the findings reveal that creators’ choice of language and place of practice distinctly affects their global reach, visibility, and their ability to sustain a career in screen industries.

Item Type:	Article
Keywords:	peripheral creator cultures; social media entertainment; precarity; creative labor; algorithmic cultures;
Academic Unit:	Faculty of Social Sciences > Research Institutes > Maynooth University Social Sciences Institute, MUSSI Faculty of Social Sciences > Sociology
Item ID:	18243
Identification Number:	https://doi.org/10.1177/20563051241234693
Depositing User:	Tugce Bidav
Date Deposited:	05 Mar 2024 10:51
Journal or Publication Title:	Social Media + Society
Publisher:	SAGE Publications
Refereed:	Yes
URI:	Publisher
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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