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    How can hotels create sustainable competitive advantages? A resource-based view

    Zaman, Mustafeed and Vo-Thanh, Tan and Hasan, Rajibul and Shams, S. M. Riad and Vukovic, Darko B. (2022) How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. pp. 1-16. ISSN 0965-254X

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    The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented.

    Item Type: Article
    Keywords: Resource-Based View (RBV); sustainable competitive advantages; boutique hotels; marketing resources; AHP;
    Academic Unit: Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
    Faculty of Social Sciences > School of Business
    Item ID: 18361
    Identification Number:
    Depositing User: Rajibul Hasan
    Date Deposited: 09 Apr 2024 15:38
    Journal or Publication Title: Journal of Strategic Marketing
    Publisher: Taylor and Francis Group
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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