Zaman, Mustafeed, Vo-Thanh, Tan, Hasan, Rajibul, Shams, S. M. Riad and Vukovic, Darko B. (2022) How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. pp. 1-16. ISSN 0965-254X
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Abstract
The hospitality industry is facing tough competition due to new
actors (i.e. online travel agencies, comparison websites, etc.).
Furthermore, Covid-19 has made it worse with travel restrictions
and health measures. This study aims to identify the needs and
expectations of hotel guests in a post-pandemic context, and how
hotels can acquire and manage resources in a strategic way.
Analytic Hierarchy Process (AHP) was employed to assess the
importance of 9 hotel attributes via pairwise comparison. The
data were collected from 537 guests who stayed in 3- and 4-star
hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into
how they are acquiring and managing their resources. Theoretical
and practical implications, and future research directions are
presented.
Item Type: | Article |
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Keywords: | Resource-Based View (RBV); sustainable competitive advantages; boutique hotels; marketing resources; AHP; |
Academic Unit: | Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI Faculty of Social Sciences > School of Business |
Item ID: | 18361 |
Identification Number: | 10.1080/0965254X.2022.2066558 |
Depositing User: | Rajibul Hasan |
Date Deposited: | 09 Apr 2024 15:38 |
Journal or Publication Title: | Journal of Strategic Marketing |
Publisher: | Taylor and Francis Group |
Refereed: | Yes |
Related URLs: | |
URI: | https://mural.maynoothuniversity.ie/id/eprint/18361 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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