Bidav, Tugce (2024) Localised precarity in social media entertainment: YouTubing in Turkey. International Journal of Cultural Studies. pp. 1-18. ISSN 1367-8779

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Abstract

This article examines precarious working conditions for YouTube content creation in Turkey. Creator studies have extensively examined creator precarity within the context of platform architectures and the broader social media entertainment industries. Instead of applying this lens to YouTubing in Turkey to highlight shared precarity experiences of Turkish creators with other YouTube production cultures, I focus on localised precarity to examine how creator labour is made less stable by geographical context. Drawing on in-depth interviews with creators, the research findings demonstrate that there are multiple sources of precarity associated with localised YouTube revenues in an unstable national economy, restrictive internet governance at nation-state level, and culturally situated creator–audience relations.

Item Type:	Article
Keywords:	creator labour; creators; localisation; platformed content creation; precarity; social media entertainment; Turkey; YouTube;
Academic Unit:	Faculty of Social Sciences > Research Institutes > Maynooth University Social Sciences Institute, MUSSI Faculty of Social Sciences > Sociology
Item ID:	18683
Identification Number:	https://doi.org/10.1177/13678779241258491
Depositing User:	Tugce Bidav
Date Deposited:	24 Jun 2024 10:50
Journal or Publication Title:	International Journal of Cultural Studies
Publisher:	SAGE Publications
Refereed:	Yes
URI:	Publisher
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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