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    Innovation and Knowledge in the Digital Media Sector

    Preston, Paschal and Kerr, Aphra and Cawley, Anthony (2009) Innovation and Knowledge in the Digital Media Sector. Information, Communication & Society, 12 (7). pp. 994-1014. ISSN 1369-118X

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    Academic research on service innovation has highlighted the distinct characteristics of services innovation, the knowledge complexes involved, and how services can be autonomous sites of innovation. It also highlights that successful services innovations are often not technology based but can depend on new organizational or managerial practices or marketing and distribution strategies. This paper makes an empirical and a conceptual contribution to this literature by focusing on one sub-sector of the services sector: digital media applications and services. Conceptually, this paper is interdisciplinary and draws upon a range of work on innovation and production in media and communication studies, innovation studies, evolutionary economics, and sociology. Empirically, this paper draws on ten years of qualitative case study research focused on innovation in the digital media sector in Ireland and, to a lesser extent, Europe. More specifically, we draw upon research on the internet, mobile, and games sectors. A key finding emerging from this research is that, despite the widespread popular and academic focus on technology and codified knowledge, a much broader knowledge base (particularly tacit, creative and non-technological knowledge) underpins successful innovative practices in digital media firms. This paper examines the combination of creative ideas and skills, social learning processes of content creators, management, market and business knowledge that underpin the development new digital media applications and services. It argues that a better understanding of the character of knowledge inputs and the innovative practices in digital media companies may contribute to a better understanding of innovation in the knowledge economy.

    Item Type: Article
    Additional Information: This is an electronic version of an article published in Information, Communication & Society Volume 12, Issue 7, October 2009, pages 994-1014. Information, Communication & Society is available online at:
    Keywords: regulation; media studies; ICTs; gaming; digital arts; communication studies;
    Academic Unit: Faculty of Social Sciences > Sociology
    Item ID: 2900
    Identification Number:
    Depositing User: Prof. Aphra Kerr
    Date Deposited: 20 Dec 2011 15:57
    Journal or Publication Title: Information, Communication & Society
    Publisher: Taylor & Francis
    Refereed: No
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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