MURAL - Maynooth University Research Archive Library

    Súil Eile: An Irish Perspective on the Mass Media and Globalization

    Kerr, Aphra (2003) Súil Eile: An Irish Perspective on the Mass Media and Globalization. In: Prometheus's Bequest: Technology and Change: Proceedings from the Macalester International Roundtable, 2002. Macalester College, Minnesota.

    [img] Download (292kB)

    Share your research

    Twitter Facebook LinkedIn GooglePlus Email more...

    Add this article to your Mendeley library


    A controversy is brewing in Ireland that has brought the relationship between technology, global mass media corporations, and nation-states to the fore—“The Sky Sell-out.”2 The debate was sparked when British Sky Broadcasting Ltd. (BSkyB), a satellite television company owned by Rupert Murdoch’s News Corporation, bought the rights to Ireland’s qualifying games for the European football championship that heretofore were available free to Irish audiences on terrestrial television. In the aftermath of the World Cup euphoria, many felt cheated by the Football Association of Ireland (FAI), which chose to sell the rights to a company that only reaches 25 percent of Irish television viewers. Suddenly, everyone is talking about who owns the rights to national sports events, why our national terrestrial television station cannot afford to buy these rights, why a foreign-owned company bought them, and what national and European laws exist to prevent such a thing from occurring. For some people, the BSkyB/FAI deal is simply a commercial transaction in line with Ireland’s (and Europe’s) free trade policies and an example of how new technologies are leading to social change, about which we can do nothing. But for many, the transmission of a national sports event is more than a mere commodity; it is a matter of national cultural sovereignty and communications democracy. What irate fans are pointing to, in the numerous newspaper and television pieces, is in line with what many media scholars believe and many European politicians have been arguing—that the mass media play an important role in society not just as economic entities, but also as creators and disseminators of symbolic content that is reflective and constitutive of distinct communities. They argue that the mass media and the goods they produce must be regulated in the public interest. This theoretical position, which has a long history, is increasingly challenged by mass media companies who employ new technologies to operate in multiple jurisdictions and outside the remit of national regulations.

    Item Type: Book Section
    Keywords: Mass Media; Globalization; Ireland; BSkyB; News Corporation; public interest; Football Association of Ireland; FAI;
    Academic Unit: Faculty of Social Sciences > Research Institutes > Maynooth University Social Sciences Institute, MUSSI
    Faculty of Social Sciences > Sociology
    Item ID: 423
    Depositing User: Prof. Aphra Kerr
    Date Deposited: 19 Oct 2006
    Publisher: Macalester College, Minnesota
    Refereed: Yes
      Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

      Repository Staff Only(login required)

      View Item Item control page


      Downloads per month over past year

      Origin of downloads