Dempsey, Treasa
(1999)
A postmodern analysis o f the Shopping
Experience and the Consumer Society.
Masters thesis, National University of Ireland Maynooth.
Abstract
This Thesis is essentially a postmodern analysis of consumerism and
shopping which will be divided into three key areas of analysis:
* Are consumerism and shopping a gendered or homogeneous phenomenon?
*Does consumerism act as the new stimulant/religion of late modernity, in its role as
an agent in the reflexive construction of self-identity - is consumption the foundation
from which to build an identity and express yourself to others?
*Is the commodity the new postmodern God? Is the label/sign the new coloniser of
the lifeworld - is it all surface spectacle void of all meaning?
| Item Type: |
Thesis
(Masters)
|
| Keywords: |
Shopping;
Experience; Consumer; |
| Academic Unit: |
Faculty of Social Sciences > Sociology |
| Item ID: |
5198 |
| Depositing User: |
IR eTheses
|
| Date Deposited: |
17 Jul 2014 13:36 |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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