MURAL - Maynooth University Research Archive Library



    A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study


    O'Connor, Christina and Lavin, Geraldine and Meade, Helen and Styles, Dermot (2015) A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study. In: Academy of Marketing Conference (AM2015), 7-9 July 2015, University of Limerick.

    [img]
    Preview
    		 Download (147kB) | Preview


    Share your research

    Twitter Facebook LinkedIn GooglePlus Email more...



    Add this article to your Mendeley library


    Abstract

    Abstract included in text.

    Item Type: Conference or Workshop Item (Paper)
    Keywords: Marketing; Killowen Farm; Yogurt; Yoghurt;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 7107
    Depositing User: Christina O'Connor
    Date Deposited: 09 May 2016 16:26
    Refereed: Yes
    URI:
      Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

      Repository Staff Only(login required)

      View Item Item control page

      Downloads

      Downloads per month over past year

      Origin of downloads

      Altmetric
      MURAL - Maynooth University Research Archive Library is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.