MURAL - Maynooth University Research Archive Library

    Doing Business Strategy

    Galavan, Robert (2004) Doing Business Strategy. In: IMI Handbook of Management. Oak Tree Press, Cork, pp. 365-392. ISBN 978-1860762932

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    Key Learning Objectives � Understand what strategy is. � Get an introduction to the key tools of strategy. � Identify the key elements of the strategy planning process. � Learn what contributes to successful (and unsuccessful) strategy implementation.

    Item Type: Book Section
    Keywords: Business Strategy; Business; Strategy;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 7885
    Depositing User: Professor Robert Galavan
    Date Deposited: 08 Feb 2017 16:04
    Journal or Publication Title: IMI Handbook of Management
    Publisher: Oak Tree Press
    Refereed: No
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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