Ahmed, Selim, Islam, Rafikul and Al-Asheq, Ahmed (2020) Prospective Customers’ Behavioural Intention towards Islamic Microfinance Services in Bangladesh. Jurnal Institutions and Economies, 13 (2). pp. 101-123. ISSN 2232-1640
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Abstract
The present study investigates the behavioural intention of prospective
customers towards Islamic microfinance services in Bangladesh based on demographic
factors such as gender, age, education, and family size. This study uses a self-administered survey questionnaire to determine the intention of prospective customers
towards Islamic microfinance services based on five variables, namely subjective norms,
attitude towards behaviour, behavioural intention, normative belief, and behavioural
belief. A total of 450 questionnaires were distributed, out of which 326 responses were
received (72.44%). The findings of this study indicate that male respondents have
a higher behavioural intention towards Islamic microfinance services than female
respondents. On the other hand, female respondents have a higher behavioural belief
towards Islamic microfinance services compared to their male counterparts. The
findings also indicate that those respondents who studied up to secondary school level
would like to receive opinions from family members and friends about the use of Islamic
microfinance services. The present research findings have important implications for
Islamic microfinance institutions, practitioners and policy makers. The findings of this
study are expected to reflect suggestive steps to increase the behavioural attitude in the
use of Islamic microfinance services.
Item Type: | Article |
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Keywords: | Behavioural attitude; Behavioural intention; Islamic microfinance; Prospective customer; Subjective norms; |
Academic Unit: | Faculty of Social Sciences > School of Business |
Item ID: | 18694 |
Identification Number: | 10.22452/IJIE.vol13no2.4 |
Depositing User: | IR Editor |
Date Deposited: | 27 Jun 2024 08:27 |
Journal or Publication Title: | Jurnal Institutions and Economies |
Refereed: | Yes |
Related URLs: | |
URI: | https://mural.maynoothuniversity.ie/id/eprint/18694 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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