Reflexivity is the concept used in the social sciences to explore and deal with the relationship between the researcher and the object of research. Being reflexive seems to be the favourite word with which to conjure in contemporary research. However, the concept of reflexivity is vague. Reflexivity is used to explore and deal with the relationship between the researcher and the object of research. Reflection means thinking about the conditions for what one is doing, and investigating the way in which the theoretical, cultural and political context of individual and intellectual involvement affects interaction with whatever is being researched. This article explores current discussions of what reflexivity means and how different epistemological and ontological approaches encourage different kinds of reflexivity.