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Gannon, Michael, Reilly, Barry, McDermott, Veronica and Murray, John A. (1984) Book Reviews. Irish Business and Administrative Research, 6 (2): 10. pp. 118-122. ISSN 0332-1118
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Abstract
Buyer Behaviour: A Decision-Making Approach by Raymond L. Horton, Charles
E. Merrill Publishing Company, Colombus, Ohio, 1984, pp. 517.
| Item Type: | Article |
|---|---|
| Keywords: | Book review; decision-making; supply; demand; marketing; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 21931 |
| Depositing User: | IAM School of Business |
| Date Deposited: | 08 Oct 2026 10:44 |
| Journal or Publication Title: | Irish Business and Administrative Research |
| Publisher: | Irish Academy of Management |
| Refereed: | Yes |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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