The 1970's and 1980's in Ireland, witnessed gigantic capital investment in escape areas organised around spectacle and sensation. Whilst the pub in the past has served as a public space to escape to, for men mostly, it now fits in well with the whole notion of mass produced commodities and simulated images. Different pubs adopt different themes and this project will examine some of the newly organised pubs in Dublin. Firstly, this thesis will discuss the basis for this research project and outline some examples on which it is born. It will outline the content of the following topics and give a brief overview of each topic. Rather than following the usual format of chapter headings, this thesis will take an extended essay format with various topic headings. This will make it easier and more interesting for the reader to make a connection between the suggested ideas, theoretical frameworks and the research behind them.