Iftikhar, Rehan (2023) Design of Technology-Enabled Interactions for Flow Experience in an Omnichannel Customer Journey. PhD thesis, National University of Ireland Maynooth.

Cakir, Gültekin and Iftikhar, Rehan and Bielozorov, Artem and Pourzolfaghar, Zohreh and Helfert, Markus (2021) Omnichannel retailing: Digital transformation of a medium-sized retailer. Journal of Information Technology Teaching Cases. ISSN 2043-8869

Iftikhar, Rehan and Cakir, Gültekin and Wruck, Tabitha and Helfert, Markus (2021) How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores. ECIS 2021 Proceedings, 122.

Polasik, Michał and Huterska, Agnieszka and Iftikhar, Rehan and Mikula, Štepán (2020) The impact of Payment Services Directive 2 on the PayTech sector development in Europe. Journal of Economic Behavior and Organization, 178. pp. 385-401. ISSN 0167-2681

Iftikhar, Rehan and Pourzolfaghar, Zohreh and Helfert, Markus (2020) Omnichannel value chain: Mapping digital technologies for channel integration activities. In: ISD 2019: Advances in Information Systems Development. Lecture Notes in Information Systems and Organisation book series (LNISO 39) . Springer, pp. 74-92. ISBN 9783030496432

Blair, Bryce and Iftikhar, Rehan (2020) Role of accelerators in innovation ecosystems: The case of New Zealand. journal of general management, 46 (1). pp. 47-59. ISSN 0306-3070

Iftikhar, Rehan and Khan, Mohammad Saud (2020) Social Media Big Data Analytics for Demand Forecasting: Development and Case Implementation of an Innovative Framework. Journal of Global Information Management, 28 (1). pp. 103-120. ISSN 1533-7995