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Cakir, Gültekin and Iftikhar, Rehan and Bielozorov, Artem and Pourzolfaghar, Zohreh and Helfert, Markus (2021) Omnichannel retailing: Digital transformation of a medium-sized retailer. Journal of Information Technology Teaching Cases. ISSN 2043-8869
Iftikhar, Rehan and Cakir, Gültekin and Wruck, Tabitha and Helfert, Markus (2021) How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores. ECIS 2021 Proceedings, 122.
Polasik, Michał and Huterska, Agnieszka and Iftikhar, Rehan and Mikula, Štepán (2020) The impact of Payment Services Directive 2 on the PayTech sector development in Europe. Journal of Economic Behavior and Organization, 178. pp. 385-401. ISSN 0167-2681
Blair, Bryce and Iftikhar, Rehan (2020) Role of accelerators in innovation ecosystems: The case of New Zealand. journal of general management, 46 (1). pp. 47-59. ISSN 0306-3070
Iftikhar, Rehan and Khan, Mohammad Saud (2020) Social Media Big Data Analytics for Demand Forecasting: Development and Case Implementation of an Innovative Framework. Journal of Global Information Management, 28 (1). pp. 103-120. ISSN 1533-7995
Iftikhar, Rehan and Pourzolfaghar, Zohreh and Helfert, Markus (2020) Omnichannel value chain: Mapping digital technologies for channel integration activities. In: ISD 2019: Advances in Information Systems Development. Lecture Notes in Information Systems and Organisation book series (LNISO 39) . Springer, pp. 74-92. ISBN 9783030496432
Iftikhar, Rehan (2023) Design of Technology-Enabled Interactions for Flow Experience in an Omnichannel Customer Journey. PhD thesis, National University of Ireland Maynooth.