MURAL - Maynooth University Research Archive Library



    Items where Author is "Keegan, Brendan James"


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    Canhoto, Ana Isabel, Keegan, Brendan James and Ryzhikh, Maria (2023) Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. Information Systems Frontiers. pp. 1-20. ISSN 1387-3326

    Rowley, Jennifer and Keegan, Brendan James (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

    Keegan, Brendan James and Rowley, Jennifer (2017) Evaluation and decision making in social media marketing. Management Decision, 55 (1). pp. 15-31. ISSN 0025-1747

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