MURAL - Maynooth University Research Archive Library



    Items where Author is "Keegan, Brendan James"


    [up] Up a level
    Group by: Item Type | Date | No Grouping
    Jump to: Article
    Number of items: 3.

    Article

    Canhoto, Ana Isabel, Keegan, Brendan James and Ryzhikh, Maria (2023) Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. Information Systems Frontiers. pp. 1-20. ISSN 1387-3326

    Rowley, Jennifer and Keegan, Brendan James (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

    Keegan, Brendan James and Rowley, Jennifer (2017) Evaluation and decision making in social media marketing. Management Decision, 55 (1). pp. 15-31. ISSN 0025-1747

    This list was generated on Mon Dec 23 01:28:01 2024 UTC.
    MURAL - Maynooth University Research Archive Library is powered by EPrints 3.4 which is developed by the School of Electronics and Computer Science at the University of Southampton. About EPrints | Accessibility