MURAL - Maynooth University Research Archive Library



    Items where Author is "Moroney, Mike"


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    2007

    Ryan, Paul, Moroney, Mike, Geoghegan, Will and Cunningham, James (2007) A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider. Irish Journal of Management, 28 (1): 5. pp. 81-102. ISSN 1649-248X

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