MURAL - Maynooth University Research Archive Library



    Items where Author is "Muzellec, Laurent"


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    Number of items: 3.

    2020

    Moran, Gillian, Muzellec, Laurent and Johnson, Devon (2020) Message content features and social media engagement: evidence from the media industry. Journal of Product & Brand Management, 29 (5). pp. 533-545. ISSN 1061-0421

    2017

    Moran, Gillian and Muzellec, Laurent (2017) eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23 (2). pp. 149-161. ISSN 1352-7266

    2014

    Moran, Gillian, Muzellec, Laurent and Nolan, Eoghan (2014) Consumer Moments of Truth In the Digital Context: How "Search" and "E-Word of Mouth" Can Fuel Consumer Decision Making. Journal of advertising research, 54 (2). pp. 200-204. ISSN 0021-8499

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