MURAL - Maynooth University Research Archive Library



    Items where Author is "Muzellec, Laurent"


    Up a level
    Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
    Group by: Item Type | Date | No Grouping
    Jump to: Article
    Number of items: 3.

    Article

    Moran, Gillian and Muzellec, Laurent and Johnson, Devon (2020) Message content features and social media engagement: evidence from the media industry. Journal of Product & Brand Management, 29 (5). pp. 533-545. ISSN 1061-0421

    Moran, Gillian and Muzellec, Laurent (2017) eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23 (2). pp. 149-161. ISSN 1352-7266

    Moran, Gillian and Muzellec, Laurent and Nolan, Eoghan (2014) Consumer Moments of Truth In the Digital Context: How "Search" and "E-Word of Mouth" Can Fuel Consumer Decision Making. Journal of advertising research, 54 (2). pp. 200-204. ISSN 0021-8499

    This list was generated on Fri Nov 22 23:14:54 2024 UTC.
    MURAL - Maynooth University Research Archive Library is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.