MURAL - Maynooth University Research Archive Library



    Items where Author is "Rowley, Jennifer"


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    Number of items: 5.

    2021

    Hanna, Sonya and Rowley, Jennifer and Keegan, Brendan (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

    2020

    Rowley, Jennifer and Keegan, Brendan James (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

    2019

    Stringfellow, Rachel and Keegan, Brendan and Rowley, Jennifer (2019) The use of Facebook in the recruitment of foster carers: A dialogic analysis. Journal of Public Affairs, 19 (2). pp. 1-9. ISSN 1472-3891

    2017

    Keegan, Brendan James and Rowley, Jennifer (2017) Evaluation and decision making in social media marketing. Management Decision, 55 (1). pp. 15-31. ISSN 0025-1747

    Keegan, Brendan and Rowley, Jennifer and Tonge, Jane (2017) Marketing agency – client relationships: towards a research agenda. European Journal of Marketing, 51 (7/8). pp. 1197-1223. ISSN 0309-0566

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