Over the last two decades digital game companies have had to compete against internet companies, grapple with online distribution and rethink games as a free to play service. Change came incrementally. In this chapter I will first briefly outline the production logics approach and then introduce the key production logics in the digital games industry, including adaptations and new logics. The final section will focus on three moments of circulation in contemporary production logics, namely: the influence of implicit user data on professional content production, the role of community managers in supporting online communities, and finally the development of live performance forms of user generated content. The chapter is informed by two decades of projects examining the circuits of production in the digital games industry in Europe.