Barrett, Annig (2015) Fair Trade for Whom? Certification and the Craft Industry. Research and Perspectives on Development Practice, 18. ISSN 2009-6976
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Abstract
This paper draws from a thesis submitted to Kimmage Development Studies Centre,
Dublin as one of the requirements for the Masters degree in Development Studies. The
research examined the perceptions of craft
producers of the impact that Fair Trade
certification has had on their organisations. Fair Trade originated with the sale of craft
products, but since the emergence of the Fair Trade labeling and certifying organisations,
craft has become overshadowed by c
ommodities in trade, literature and studies.
A study of three craft organisations in The Kingdom of Swaziland certified for between
five to seven years was conducted and the motivations, outcomes and perceptions of Fair
Trade certification explored. The
findings, following a qualitative research approach,
indicate beneficial impacts for the organisations, their employees and producers. These
include increased market access, participation and increased HIV awareness. There is no
evidence of positive impact
on worker earnings. The organisations receive no price
premium and findings indicate that Fair Trade retailers, whom certification allows access
to, frequently require discounts, reducing producer margins. Key obstacles to greater
benefits in relation to
producer earnings are the current ‘charity’ approach of Fair Trade
retailers that result in craft being sold as ‘cheap pity buys’ and the burden of certification
costs being borne by producer organisations. A unified approach by the Fair Trade
movement to
marketing the Fair Trade brand and a repositioning of the Fair Trade
retailer image is recommended.
Item Type: | Article |
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Additional Information: | Research and Perspectives on Development Practice Series Paper No. 18 |
Keywords: | Fair Trade; Certification; Craft Industry; Market Access; Participation; Worker Earnings; Kimmage Development Studies Centre; |
Academic Unit: | Faculty of Social Sciences > International Development |
Item ID: | 9941 |
Depositing User: | IR Editor |
Date Deposited: | 18 Sep 2018 11:16 |
Journal or Publication Title: | Research and Perspectives on Development Practice |
Publisher: | Kimmage Development Studies Centre |
Refereed: | Yes |
Related URLs: | |
URI: | https://mural.maynoothuniversity.ie/id/eprint/9941 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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