MURAL - Maynooth University Research Archive Library



    Items where Author is "Gilmore, Audrey"


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    Number of items: 2.

    2016

    Gallagher, Damian, O'Connor, Christina and Gilmore, Audrey (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence and Planning, 34 (2). pp. 203-222. ISSN 0263-4503

    2001

    O'Driscoll, Aidan, Carson, David and Gilmore, Audrey (2001) The Competence Trap: Exploring Issues in Winning and Sustaining Core Competence. Irish Journal of Management, 22: 5. pp. 73-90. ISSN 1649-248X

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