MURAL - Maynooth University Research Archive Library



    Items where Author is "Gilmore, Audrey"


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    2016

    Gallagher, Damian and O'Connor, Christina and Gilmore, Audrey (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence and Planning, 34 (2). pp. 203-222. ISSN 0263-4503

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