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    Items where Author is "Gilmore, Audrey"


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    Gallagher, Damian, O'Connor, Christina and Gilmore, Audrey (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence and Planning, 34 (2). pp. 203-222. ISSN 0263-4503

    Gilmore, Audrey, Carson, David, Ascencao, Mário and Fawcett, Lyn (2008) Managing 'Balance' in a Tourism Context. Irish Journal of Management, 29 (1): 6. pp. 113-135. ISSN 1649-248X

    O'Driscoll, Aidan, Carson, David and Gilmore, Audrey (2001) The Competence Trap: Exploring Issues in Winning and Sustaining Core Competence. Irish Journal of Management, 22: 5. pp. 73-90. ISSN 1649-248X

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