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    Items where Author is "Gilmore, Audrey"


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    Gallagher, Damian, O'Connor, Christina and Gilmore, Audrey (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence and Planning, 34 (2). pp. 203-222. ISSN 0263-4503

    O'Driscoll, Aidan, Carson, David and Gilmore, Audrey (2001) The Competence Trap: Exploring Issues in Winning and Sustaining Core Competence. Irish Journal of Management, 22: 5. pp. 73-90. ISSN 1649-248X

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