2024

Keegan, Brendan, McCarthy, Ian P., Kietzmann, Jan and Canhoto, Ana Isabel (2024) On your marks, headset, go! Understanding the building blocks of metaverse realms. Business Horizons, 67 (1). pp. 107-119. ISSN 0007-6813

2023

Fernandez de Osso Fuentes, Maria J., Keegan, Brendan, Jones, Marc V. and MacIntyre, Tadhg (2023) Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model. Urban Forestry & Urban Greening, 79 (127796). pp. 1-19. ISSN 1618-8667

Keegan, Brendan, Iredale, Sophie and Naudé, Peter (2023) Examining the dark force consequences of AI as a new actor in B2B relationships. Industrial Marketing Management, 115. pp. 228-239. ISSN 0019-8501

Fenton, Alex, Keegan, Brendan and Parry, Keith D. (2023) Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans. Communication & Sport, 11 (2). pp. 313-333. ISSN 2167-4795

2022

Keegan, Brendan, Dennehy, Denis and Naudé, Peter (2022) Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Information Systems Frontiers. ISSN 1387-3326

Keegan, Brendan, Canhoto, Ana Isabel and Yen, Dorothy Ai-wan (2022) Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing. Industrial Marketing Management, 100. pp. 36-48. ISSN 0019-8501

McCarthy, Jeff, Rowley, Jenny and Keegan, Brendan (2022) Social media marketing strategy in English football clubs. Soccer & Society, 23 (4-5). pp. 513-528. ISSN 1466-0970

Calogiuri, G., Keegan, Brendan, Birkheim, S. L., Rydgren, T. L., Flaten, O. E., Fröhlich, F. and Litleskare, S. (2022) A mixed-methods exploration of virtual reality as a tool to promote green exercise. Scientific Reports, 12 (1). pp. 1-14. ISSN 2045-2322

2021

Hanna, Sonya, Rowley, Jennifer and Keegan, Brendan (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

2019

Stringfellow, Rachel, Keegan, Brendan and Rowley, Jennifer (2019) The use of Facebook in the recruitment of foster carers: A dialogic analysis. Journal of Public Affairs, 19 (2). pp. 1-9. ISSN 1472-3891

2017

Keegan, Brendan, Rowley, Jennifer and Tonge, Jane (2017) Marketing agency – client relationships: towards a research agenda. European Journal of Marketing, 51 (7/8). pp. 1197-1223. ISSN 0309-0566

2013

Johnson, Robin, Edmundson-Bird, David and Keegan, Brendan (2013) Making digital literacy a success in taught marketing courses. Enhancing Learning in the Social Sciences. pp. 1-16. ISSN 1756-848X