Keegan, Brendan, McCarthy, Ian P., Kietzmann, Jan and Canhoto, Ana Isabel (2024) On your marks, headset, go! Understanding the building blocks of metaverse realms. Business Horizons, 67 (1). pp. 107-119. ISSN 0007-6813

Fernandez de Osso Fuentes, Maria J., Keegan, Brendan, Jones, Marc V. and MacIntyre, Tadhg (2023) Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model. Urban Forestry & Urban Greening, 79 (127796). pp. 1-19. ISSN 1618-8667

Keegan, Brendan, Iredale, Sophie and Naudé, Peter (2023) Examining the dark force consequences of AI as a new actor in B2B relationships. Industrial Marketing Management, 115. pp. 228-239. ISSN 0019-8501

Fenton, Alex, Keegan, Brendan and Parry, Keith D. (2023) Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans. Communication & Sport, 11 (2). pp. 313-333. ISSN 2167-4795

Keegan, Brendan, Dennehy, Denis and Naudé, Peter (2022) Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Information Systems Frontiers. ISSN 1387-3326

Keegan, Brendan, Canhoto, Ana Isabel and Yen, Dorothy Ai-wan (2022) Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing. Industrial Marketing Management, 100. pp. 36-48. ISSN 0019-8501

McCarthy, Jeff, Rowley, Jenny and Keegan, Brendan (2022) Social media marketing strategy in English football clubs. Soccer & Society, 23 (4-5). pp. 513-528. ISSN 1466-0970

Calogiuri, G., Keegan, Brendan, Birkheim, S. L., Rydgren, T. L., Flaten, O. E., Fröhlich, F. and Litleskare, S. (2022) A mixed-methods exploration of virtual reality as a tool to promote green exercise. Scientific Reports, 12 (1). pp. 1-14. ISSN 2045-2322

Hanna, Sonya, Rowley, Jennifer and Keegan, Brendan (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

Stringfellow, Rachel, Keegan, Brendan and Rowley, Jennifer (2019) The use of Facebook in the recruitment of foster carers: A dialogic analysis. Journal of Public Affairs, 19 (2). pp. 1-9. ISSN 1472-3891

Keegan, Brendan, Rowley, Jennifer and Tonge, Jane (2017) Marketing agency – client relationships: towards a research agenda. European Journal of Marketing, 51 (7/8). pp. 1197-1223. ISSN 0309-0566

Johnson, Robin, Edmundson-Bird, David and Keegan, Brendan (2013) Making digital literacy a success in taught marketing courses. Enhancing Learning in the Social Sciences. pp. 1-16. ISSN 1756-848X