Keegan, Brendan and McCarthy, Ian P. and Kietzmann, Jan and Canhoto, Ana Isabel (2024) On your marks, headset, go! Understanding the building blocks of metaverse realms. Business Horizons, 67 (1). pp. 107-119. ISSN 0007-6813

Fernandez de Osso Fuentes, Maria J. and Keegan, Brendan and Jones, Marc V. and MacIntyre, Tadhg (2023) Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model. Urban Forestry & Urban Greening, 79 (127796). pp. 1-19. ISSN 1618-8667

Keegan, Brendan and Iredale, Sophie and Naudé, Peter (2023) Examining the dark force consequences of AI as a new actor in B2B relationships. Industrial Marketing Management, 115. pp. 228-239. ISSN 0019-8501

Fenton, Alex and Keegan, Brendan and Parry, Keith D. (2023) Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans. Communication & Sport, 11 (2). pp. 313-333. ISSN 2167-4795

Keegan, Brendan and Dennehy, Denis and Naudé, Peter (2022) Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Information Systems Frontiers. ISSN 1387-3326

Keegan, Brendan and Canhoto, Ana Isabel and Yen, Dorothy Ai-wan (2022) Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing. Industrial Marketing Management, 100. pp. 36-48. ISSN 0019-8501

McCarthy, Jeff and Rowley, Jenny and Keegan, Brendan (2022) Social media marketing strategy in English football clubs. Soccer & Society, 23 (4-5). pp. 513-528. ISSN 1466-0970

Calogiuri, G. and Keegan, Brendan and Birkheim, S. L. and Rydgren, T. L. and Flaten, O. E. and Fröhlich, F. and Litleskare, S. (2022) A mixed-methods exploration of virtual reality as a tool to promote green exercise. Scientific Reports, 12 (1). pp. 1-14. ISSN 2045-2322

Hanna, Sonya and Rowley, Jennifer and Keegan, Brendan (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

Stringfellow, Rachel and Keegan, Brendan and Rowley, Jennifer (2019) The use of Facebook in the recruitment of foster carers: A dialogic analysis. Journal of Public Affairs, 19 (2). pp. 1-9. ISSN 1472-3891

Keegan, Brendan and Rowley, Jennifer and Tonge, Jane (2017) Marketing agency – client relationships: towards a research agenda. European Journal of Marketing, 51 (7/8). pp. 1197-1223. ISSN 0309-0566

Johnson, Robin and Edmundson-Bird, David and Keegan, Brendan (2013) Making digital literacy a success in taught marketing courses. Enhancing Learning in the Social Sciences. pp. 1-16. ISSN 1756-848X